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  • The storytelling of new experts : How CSR-experts legitimize through storytelling

    Svensson, Hanna; Pettersson, Henrik (Uppsala universitet, Företagsekonomiska institutionenUppsala universitet, Företagsekonomiska institutionen, 2020)
    The formal requirements of experts are diminishing, thus opening up for the expansion of new experts, who are gaining more influence in society. In contemporary society, all organizations are pressured to consider Corporate Social Responsibility (CSR) and are therefore dependent on the new experts within the field. However, the research remains underexplored. Building on research on new experts and storytelling, this thesis addresses how CSR-experts within organizations engage in storytelling to legitimize their expertise. A framework of four storytelling themes was made, and a qualitative case study conducted. Six interviews were carried out and documents made by the interviewees studied. The findings demonstrate that the CSR-experts engage in storytelling in line with the storytelling themes, but new findings could also be added to the themes. They engage in future-oriented storytelling, as well as storytelling concerning current problems and solutions, to legitimize the role of expertise today and to sustain it for the future, demonstrating how storytelling is a dynamic process taking place in everyday organizational life. However, to attain legitimacy, the study indicates that storytelling needs to be adjusted to the receiver in a successful manner, otherwise it may instead inhibit the legitimacy that the CSR-experts are trying to create.
  • CSR-engagemang och företagens lönsamhet : Spelar kundmedvetenhet någon roll?

    Ottosson, David; Johanson, Teymor (Uppsala universitet, Företagsekonomiska institutionenUppsala universitet, Företagsekonomiska institutionen, 2020)
    Tidigare forskning i länken mellan Corporate Social Responsibility (CSR) och lönsamhet påvisar positiva, negativa och neutrala samband. Inkonsekvensen bland resultaten kan bero på empiriska modelleringsfel vad gäller inkluderingen av betydande variabler. Denna studie syftar till att undersöka om CSR-engagemang har en positiv inverkan på lönsamheten bland svenska noterade bolag där skillnader i storlek, risk, bransch och R&D- utgifter beaktas, samt om CSR-engagemang i kombination med hög marknadsföringsintensitet leder till högre lönsamhet. En kvantitativ tvärsnittsdesign används som metod då studien ämnar undersöka sambandet under en specifik tidsperiod. Data för företagens CSR-engagemang inhämtas från Folksams index för ansvarsfullt företagande och består av betyg inom miljö och mänskliga rättigheter. Data för lönsamhet samlas in från Refinitiv Eikon och beräknas enligt en approximerad formel för Tobin’s Q. Marknadsföringsintensitet inhämtas från databasen Retriever genom att filtrera på företagens nyhetsciteringar i all svensk tryckt press och webb. Regressionsanalyser genomförs och resulterar i ett neutralt samband då marknadsföringsintensitet inte beaktas och ett svagt negativ samband då marknadsföringsintensitet beaktas.
  • Assessment of Corporate Social Responsibility performance and state promotion policies: a case study of The Baltic States

    Jintao Lu; Licheng Ren; Chong Zhang; Mengshang Liang; Josef Abrhám; Justas Streimikis (Vilnius Gedinimas Technical University, 2020-06-01)
    The development of Corporate Social Responsibility (CSR) initiative is formed by several cultural, economic, social, political and institutional factors which have an impact on setting the priorities and advancement of CSR practices. The aim of this study is to assess CSR performance at the country level. In order to achieve this aim, the main drivers and barriers of CSR initiatives were identified and systematized based on literature review. The policies to address these barriers were analysed and discussed. The framework for the assessment of CSR performance was developed based on the analysis and assessment of the quality of political-regulatory, economic and social environment, implemented public policies to promote CSR and successes that were achieved by countries in implementing recommendations for public policy advancement. The indicators from Venture Capital and Private Equity Country Attractiveness Index, CSR policies areas reviews and EU recommendations for the improvement of public policies linked to the CSR were applied for assessing the CSR performance. The empirical analysis and the assessment of CSR performance in the Baltic States was performed based on the developed framework and policy recommendations that were developed for other countries, taking into account the priorities of “The Belt and Road” project that was initiated by the Chinese government and aiming at sustainable development and global risk mitigation.
  • Successful actions to a sustainable future depend on the strategy : An exploratory study of MNEs Corporate Social Responsibility in the Fast Fashion Industry

    Pfante, Amanda; Rosso, Victoria (Linnéuniversitetet, Institutionen för marknadsföring (MF)Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020)
    Corporate social responsibility is a well-discussed phenomenon where existing researchers within the field of MNEs have found an increased interest in the CSR topic. Existing research between the two topics is still at an early stage where the main reason is the complexity of defining the CSR concept, as well as the MNEs cross-border operations in multiple contexts. Further, the fast fashion industry is generally characterized by frequent production and squeezed margins to maximize profit. CSR is significantly important for MNEs operating in the fast fashion industry due to their environmental and social impact, where they have to reconsider the impact of their actions. This thesis will examine two MNEs originated from Sweden and Spain to understand the differences and similarities of the selected MNEs strategic CSR focus and actions. Further, a qualitative research method has been conducted in order to fulfill the purpose of this thesis, where the empirical data has been conducted through secondary data. The common findings of this thesis indicate that both MNEs engage in multiple CSR activities, where the strategy mainly focus on environmental and social aspects. Further, the findings illustrated a clear connection to Carroll’s Pyramid of CSR where all responsibilities were included in the strategies. The outcome of the thesis indicates that both MNEs strategies involves actions to take responsibility for global and local issues.
  • Compensatory Public Good Provision by a Private Cartel

    Schinkel, Maarten Pieter; Toth, Lukas (Amsterdam and Rotterdam: Tinbergen Institute, 2019)
    To stimulate companies to take corporate social responsibility collectively, for example for climate change or fair trade, their agreements may be exempted from cartel law. To qualify under Article 101(3) TFEU, the public benefits must compensate consumers for higher prices of the private good. We study the balancing involved in assessing a public interest-cartel in a public goods model that allows for antitrust damage avoidance and crowding out of individual contributions. The required compensatory public good level decreases in each consumer's willingness to pay, which is contrary to the Samuelson condition. A cartel will provide minimal public benefits for maximal private overcharges. Still it is typically not sustainable, since those consumers who are damaged most by the cartel price increase, by self-selection also have the lowest appreciation for the public good and therefore are the hardest to compensate. The information necessary to tell the rare genuine public interest-defense from cartel greenwashing allows the government itself to provide first-best.

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