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Researching the Researchers
Grimes, S. M.
Grimes, S. M.
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ijire_1.1_grimes.pdf
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Abstract
Children’s online activities raise a number of ethical challenges for academics, market researchers and other media professionals. Public debates over privacy and commercialization within popular children’s websites have led to the establishment of a small number of governmental initiatives aimed at regulating online data-collection involving children. To date, however, preliminary responses have been ineffective in providing ethical standards of practice to the online children’s marketing research industry, wherein commonly accepted rules for conducting research on children, including informed consent, seem to be bypassed altogether. The resulting disjuncture between these practices and academic ethical standards causes unexpected challenges for researchers, wherein rules intended to protect children could inadvertently exclude studies of the more questionable facets of market research.
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2008-01
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With permission of the license/copyright holder