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CSR - THE NEO-INSTITUTIONAL PERSPECTIVE
Struminska-Kutra, Marta
Struminska-Kutra, Marta
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csr_the_neo_33.pdf
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Abstract
There are two basic issues that are considered in the presented multiple-case study research. Firstly: the dynamics of the interrelations between business, local communities, public administration and NGOs. Secondly: the process of defining and institutionalizing corporate responsibility. Power and institutions are the two core categories of this analysis. The research results revealed various rules and dynamics of the interplay between institutions and social actors. It is illustrated how, on the one hand, institutions constrain and enable actions and, on the other hand, how actors undertake purposive actions and use key resources or other forms of power to create, maintain or disrupt institutions related to social responsibility. The research reconstructs the framework facilitating the understanding of how the institutional and social context shapes organizational behavior in the field of responsibility. The perspective outlined here is complementary to the theoretical concept, which is already presented in the institutional analysis of CSR, highlighting the influence of the institutional and social context on CSR implementation on a macro level. It recognizes micro-politics (power and interests) as a significant factor in the process of CSR institutionalization.
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Conference proceedings
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2012
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With permission of the license/copyright holder