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dc.contributor.authorWijaya, Serli
dc.contributor.authorFaculty of Economics, Petra Christian University
dc.date.accessioned2019-10-24T17:35:13Z
dc.date.available2019-10-24T17:35:13Z
dc.date.created2017-02-28 01:08
dc.date.issued2005-10-07
dc.identifieroai:puslit2.petra.ac.id:article/16311
dc.identifierhttp://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/16311
dc.identifier10.9744/jmp.1.2.
dc.identifier.urihttp://hdl.handle.net/20.500.12424/1000593
dc.description.abstractThe rapid growth of food service business in Surabaya obviously affect consumers' decision toward in which restaurant they would like to eat. This exploratory research aims to investigate students behaviour of Petra Christian University in deciding to eat at fast food restaurants compared to non fast food restaurants. Result reveals that there are differences related to the frequency of visit and with whom the respondents have meals at restaurants. Moreover, respondents' decision to eat at fast food restaurant is influenced more by quality of the food, service speed, and price; whereas quality of the food, friendliness, and restaurant ambience are factors which influence respondents more to have meals at non fast food restaurant. Abstract in Bahasa Indonesia : Menjamurnya bisnis makanan di Surabaya mempengaruhi perilaku masyarakat dalam mengambil keputusan pembelian di sebuah restoran. Penelitian eksploratif ini bertujuan untuk menggali perilaku mahasiswa UK. Petra dalam memutuskan untuk makan di fast food restaurant dibandingkan dengan di non fast food restaurant. Hasil penelitian mengungkapkan bahwa terdapat perbedaan sehubungan dengan frekuensi kunjungan dan dengan siapa responden berkunjung ke sebuah restoran. Selain itu, keputusan makan di fast food restaurant lebih dipengaruhi oleh faktor kualitas makanan, kecepatan layanan, dan harga yang relatif terjangkau. Sedangkan kualitas makanan, keramahan layanan dan kenyamanan restoran merupakan faktor yang lebih mempengaruhi pembelian di non fast food restaurant. Kata Kunci: Fast food restaurant, non fast food restaurant, perilaku mahasiswa
dc.format.mediumapplication/pdf
dc.language.isoeng
dc.publisherInstitute of Research and Community Outreach - Petra Christian University
dc.relation.ispartofhttp://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/16311/16303
dc.rightsCopyright Jurnal Manajemen Perhotelan
dc.sourceJurnal Manajemen Perhotelan; Vol 1, No 2 (2005): SEPTEMBER 2005
dc.subjectFast food restaurant, non fast food restaurant, student behaviour
dc.titleSTUDI EKSPLORATIF PERILAKU MAHASISWA UK. PETRA DALAM MEMILIH FAST FOOD RESTAURANT DAN NON FAST FOOD RESTAURANT DI SURABAYA
dc.typeinfo:eu-repo/semantics/article
ge.collectioncodeOAIDATA
ge.dataimportlabelOAI metadata object
ge.identifier.legacyglobethics:10633496
ge.identifier.permalinkhttps://www.globethics.net/gtl/10633496
ge.lastmodificationdate2017-02-28 01:08
ge.lastmodificationuseradmin@pointsoftware.ch (import)
ge.submissions0
ge.oai.exportid149001
ge.oai.repositoryid1788
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ge.linkhttp://jurnalperhotelan.petra.ac.id/index.php/hot/article/view/16311


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