Modern Media Phenomenon

Abstract

Contemporary media culture is de
 fi
 ned by the logic of the victorious spectacle 
 expanding to all areas of life. Post-modern capitalism has turned everyday 
 life and culture into entertainment with the help of the spectacular. In fact, 
 such entertainment results in a fake sense of happiness, pop mainstream, the 
 swallowing up alternatives and therefore the creation of a passive consumer 
 society. The media today have a unique power of overwhelming a person with 
 information. They enable a modern person to know much, but understand little. 
 This discussion has cast some light on very popular reality shows, the body and 
 sports. It concludes with a re
 fl
 ection on modern media, which leave a person of 
 this age with a patchwork identity.