Sacred communication: Exploring the attributes of health promotion programs in the faith-based media
Cultural sensitivity in health communication
200101 Communication Studies
111712 Health Promotion
220405 Religion and Society
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AbstractCultural sensitivity is a widely accepted principle among health behaviour and health communication researcher. However, studies that focus on faith-based health communication in particular on Islamic perspective or practices are rare. In contrast, the emergent and increasing of faith based media or communication institutions have significantly marked a growing interest to understand health promotion from cultural sensitivity such as Islamic communication. Thus, based on present study of 13 health promotion programs broadcasted by an Islamic radio station in Malaysia, this paper explored the attributes and practices of the faith based media in promoting health. The 390 minutes length of data was examined by employing thematic analysis using qualitative analysis software-NVivo version 8. In particular, this paper has three objectives: (i) briefly discuss the values and characteristics that formulate Islamic communication in health promotion; (ii) examine the characteristics of Islamic health promotion; and (iii) pointing out the potential and challenges of Islamic health communication in Malaysia. The insight of this paper may contribute to the understanding of Islamic communication in media and its impact for social change agenda such as on health promotion to Muslim community. These findings may also contribute to further development of health promotion strategy for Muslim communities in Islamic nation or non-Islamic nation.
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Distance Education and Community Learning Networks linked by a Library of CultureSantiago, Joseph A (DigitalCommons@URI, 2011-02-14)Humans are relational beings with their modeled behavior as practical examples of cultural routines that they hear, see, read, and assemble on their own from communal pieces of information to answer the needs of their everyday lives (Bandura, & Jeffrey, 1973). Yet few researchers have looked at the differing synthesis of culture and generally assume that others share similar ideas/values that lead to particular events and worldviews (Lillard, p.5 1998). Informational and cultural contact zones can be created to support CLNs, universities, and individuals in a variety of roles to encourage their interactions so they might design, and challenge the fundamentals of these programs and seek to better cooperation amongst the public itself (Tremmel, 2000). By increasing communication and collaboration of educational systems throughout the community will begin to raise the standard of living for all people (Bohn, & Schmidt, 2008). This will begin to draw people out from the digital divide and increase the access of technology and information available to all people with the community. Utilizing CLNs to support and further education will allow an interconnected web of assessments, standards, and cooperative efforts that has the potential of increasing democracy by empowering people from their communities.
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for not only greater financial commitment in international
assistance programs but also innovative strategies to tackle
the serious economic, health, education, and other basic
human rights problems in the developing world. This paper is
organized as follows: Chapter 2 is an overview of key
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describes the characteristic patterns of recent empirical
studies in development communication in terms of theoretical
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presents some outstanding evidence of the impacts of
communication on development initiatives. Chapter 5
discusses weak spots in the evidence. The concluding chapter
will make suggestions for further research by drawing
attention to the theoretical, methodological and empirical
gaps in the existing academic research in development communication.
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