The Influence Of Muslims’ Involvement With Traveling To Islamic Destinations On Malaysia’s Islamic Brand Equity

Abstract

Pertambahan bilangan pelancong Muslim di dunia menjadikan pasaran ini antara salah satu topik yang menarik di dalam kajian pelancongan. Hal ini menarik destinasi-destinasi pelancongan untuk lebih menerima konsep pelancongan berasaskan Islam dan halal.
 
 The growing number of Muslim tourists in the world made this market as one of the most interesting topics in tourism studies. It has urged many destinations to step forward to embrace the concepts such as Islamic tourism and halal tourism.