AbstractThis paper examines media’s role in Russian hybrid warfare by using the Ukraine crisis as a case study. The purpose is to investigate how Russia Today has supported hybrid warfare by attempting to create legitimacy for Russia’s annexation of Crimea. The theory underpinning this work is the theory of framing, developed by Robert Entman. The principles of framing theory have been operationalized in accordance with qualitative content analysis in order to be applied to the empirical material, which is constituted by a number of video clips found on Russia Today’s YouTube channel. The findings of the analysis suggest that Russia Today has sought to create legitimacy for Russia’s annnexation of Crimea by defining the conflict as a fascist coup and a on a higher level a clash between the East and the West; diagnosed the causes by addressing the expansion of western international institutions; making moral judgements of the Western powers and Majdan activists; suggesting Crimea’s reunification with Russia as a solution to the crisis. The result along with the conclusion is then discussed with regard to methodological and theoretical aspects, as well as previous research.