The Revival of Family Capitalism

Abstract

This article looks at an economic organisation more and more frequently seen in China: the private family firm. Through an analysis of the way Mao Lixiang speaks of his career, of family firms and of the Chinese economy in general, the article aims to clarify this new and growing ideological and moral order. The use of a rhetoric at the same time modernist, socialist, Confucian and traditional reflects the opportunism of the man himself and the mixing and matching of values that characterises China today.