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Genre-Based Language Teaching Approach & University English Teaching for Different MajorsThrough the introduction and comparative analysis on the Grammar Translation Method and Communicative Approach, the present paper proposes that under the current Chinese educational circumstances, the two methods should be localized in order to adjust to the characteristics of Chinese college English classroom teaching. By combination and further perfection, the Grammar Translation Method and Communicative Approach can serve as college English classroom teaching methods with outstanding Chinese characteristics, which enable the students to improve their language competence and communicative competence, thus the transfer from teacher-centeredness and student-centeredness to learning-centeredness can be achieved. <br />Key words: The Grammar Translation Method, The Communicative Approach, College English Classroom Teaching <br />Résumé: A travers la présentation et la comparaison de la traduction grammaticale et de la communication, le présent article propose qu’il faut contextualiser ces deux méthodes pour les adapter à l’E/A de l’anglais universitaire chinois et aux étudiants chinois tout en accentuant la caractéristique chinoise. Ces deux méthodes, après la combinaison, le greffage, l’amélioration, pourraient devenir la méthodologie d’E/A de l’anglais universitaire à la chinoise, qui contribuera à élever le niveau linguistique et communicatif des étudiants et à réaliser la transition du centrage sur l’enseignant et l’étudiant au centrage sur l’étude. <br />Mots-clés: traduction grammaticale, communication, E/A de l’anglais universitaire <br />摘要：本文通過對語法翻譯法與交際法介紹及對比研究，提出在中國教育教學環境下應對其進行本土化研究，取其精華，合理嫁接，以便適合中國大學英語課堂教學和學生的特點，突出中國特色。語法翻譯法與交際式教學法經過糅合、嫁接、改良後可成為目前頗具中國特色的大學英語課堂教學方法，使學生語言能力和交際能力同時提高，並實現從教師為中心、學生為中心，向學習為中心的轉變。<br />關鍵詞：語法翻譯法；交際法；大學英語課堂教學
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<b>Claro e confuso: a mistura de imagens no cinema</b>No cinema, a mistura de imagens é um procedimento narrativo que pode ser obtido
 a partir da superposição de dois ou mais planos filmados. Este recurso vem sendo utilizado
 desde a fase do cinema mudo até os cineastas de vanguarda; pode ser facilmente
 observado tanto em filmes hollywoodianos quanto experimentais. Ao superpor imagens
 num mesmo quadro, o cinema nos obriga a pensar no estatuto e na "lógica" da imagem
 em movimento, estimulando-nos a entender, em última instância, o próprio processo de
 percepção e de constituição do sentido a partir de sua articulação no interior do plano ou
 entre planos. É da problemática da instauração e da apreensão perceptual e conceitual
 dessas imagens "misturadas" que este artigo se ocupa, valendo-se das relações possíveis
 entre cinema, pintura e fotografia.
 <b>Palavras-chave</b> cinema, imagem, mistura, percepção, sentido
 <b>Abstract</b> In cinema, the dissolving of one image into another is a narrative procedure that
 is obtained through the juxtaposition of two or more shots. This resource has been
 utilized ever since the silent film era through to the vanguard filmmakers. It is present
 as much in Hollywood blockbusters as in experimental films. In superimposing images
 within a single frame, the cinema obliges us to in perceive the logic of the images in
 movement, leading us eventually to understand the actual process of perception and
 constitution of meaning through its articulation either within a single shot or between shots. This article is concerned with the issue of establishing these blended images and
 their perceptual, conceptual comprehension, exploring the possible relations between
 cinema, painting and phothograpy.
 <b>Key words</b> cinema, image, dissolve, perception, meaning
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<b>Reflexões sobre o papel da imagem na construção do real</b>A coletânea reúne 17 artigos que giram em torno da relação entre imagem e
 realidade no contexto das tecnologias digitais de comunicação e da cibermídia. A
 apresentação, escrita pela organizadora, propõe alguns roteiros de leitura e fornece
 um pequeno resumo de cada um dos trabalhos incluídos.
 Palavras-chave: imagem; realidade; comunicação
 
 
 Abstract: Reflections on the role of images in the construction of the real — This collection
 comprises 17 articles on the relation between images and reality within the context
 of digital communication technologies and the cybermedia. The introduction,
 written by the organizer, proposes a syllabus and provides a brief summary of the
 articles in the collection.
 Keywords: image; reality; communication