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The Complex Dynamic of Scientific Diffusion. The case of the Ciência & Saúde Coletiva journal - DOI: 10.3395/reciis.v1i1.48enIn this article I seek to describe, analyze and problematize the process of scientific communication, dissemination and diffusion. The basis for this reflection is the performance of the Ciência & Saúde Coletiva journal over its eleven years of existence; I seek to link this case study with the field of interests of the process of communication, indexing and consequently, the standing of the publication, the editors and the authors on the international stage. The data published and illustrated in the article are part of the journal’s archive, and were categorized and analyzed by me, in collaboration with its executive editor. In the analysis and conclusions, I attempt to show that in the field of science and technology, the “gold of the 21st century”, there is no room for naivety. However there is space for national and international cooperation and for endowing academic production with a social purpose: Science for Society.