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How the Good Guys are sustainable: A corporate social responsibility case study of an SME

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Author(s)
Stewart, Heather
Gapp, Rod
Fisher, Ron
Keywords
Business and Management not elsewhere classified

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URI
http://hdl.handle.net/20.500.12424/132676
Online Access
http://hdl.handle.net/10072/36447
Abstract
This paper undertakes an initial investigation of corporate social responsibility with a particular emphasis on sustainability in the Australian SME environment. Given that the research is exploratory in nature a qualitative case study has been used. Interviews with eco-team members and data from secondary sources were obtained from an SME that has a repetition for enhanced business performance resulting form the application of CSR and sustainable practices. The findings provide practical insight into the advantages of CSR and sustainable practice to SME bottom line performance and give balance to this sector in the literature that is more focused on larger corporations. The findings indicate the importance of partnering, and show how CSR can be a direct and long-term driver of sustainable business performance.
Griffith Business School, Department of International Business and Asian Studies
Full Text
Date
2010
Type
Conference output
Identifier
oai:research-repository.griffith.edu.au:10072/36447
http://hdl.handle.net/10072/36447
Copyright/License
© 2010 BAM. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link for access to publisher's website.
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