Beyond the Enthusiasts: 20 Lessons for Creating an Institutional e-Learning Strategy
AbstractLeeds Metropolitan University (Leeds Met) is a large (42,000 students) university with a reputation, based on its history as a former polytechnic, for applied learning. Though, of course, it has some excellent research 'pockets', it is primarily a 'teaching' university. Thus, in the longer-term it retains its reputation - and its market - by the quality of the student learning experience. This paper sets out the process by which Leeds Met, in the summer of 2004, took stock of its approach to eLearning and set about creating a vision for the strategic development of eLearning, and some drive and momentum to realise that vision. The paper presents a narrative of the process of creating an institutional eLearning strategy and annotates this narrative with 20 lessons learned or exemplified within the process.