AbstractThe new global knowledge economy is witnessing the rise of corporate universities and the corresponding corporatization of traditional universities. This development has led to the advent of virtual classrooms where students or employees undergo the learning process in the comfort of their homes or inside their offices. This mode of learning also challenges the traditional "chalk and talk" system of education where the teacher considers the student or trainee as receptacle of information. E-learning provides every opportunity for the learner to compress time and maximize the benefits of technology in education. This paper takes off from the AMA experience in e-learning as a corporate university and therefore discusses the online seminar as a component of e-learning for both students and employees.