Role of Audience In Multimedia Production

Abstract

Multimedia projects are opportunities to negotiate meaning through a variety ofportrayals. However, too often multimedia projects are created with inadequate thought forhow it will be perceived by others. Multimedia products at times are not user- friendly ormeaningful because the creator has designed it from an egocentric perspective. This paperwill describe an ongoing research project that uses a set of formative evaluation activitiesinvolving peer and target population evaluation. These activities are designed to help studentsinvolved in multimedia production to develop a greater sense of audience.