Using Tailored, Interactive Soap Operas for Breast Cancer Education of High-Risk Hispanic Women
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AbstractWhile Hispanic women have lower rates of breast cancer than other groups, among women from all ethnic groups,they are the least likely to undergo screening exams. This study evaluated a culturally sensitive and linguisticallyappropriate tailored computer-based educational program on breast cancer early detection aimed at high-riskHispanic women. Spanish-speaking Hispanic women from an inner-city community health clinic were recruited andrandomly assigned to either a computer intervention with an interactive soap-opera format (n=118) or acomparison group (n=60). True-false pre- and post-tests were used to identify any change in breast cancer relatedknowledge/beliefs. Both younger (18-40 y.o.) and older (41-65 y.o.) women in the intervention group increasedsignificantly their knowledge/beliefs as compared to the younger and older women in the comparison group(p<.05). Computer-based tailored and interactive soap operas that are linguistically and culturally appropriate areeffective in increasing breast cancer screening knowledge/beliefs in high-risk Spanish-speaking Hispanic women.