Using 3D For Electronic Commerce On The Web: A Psychological Perspective

Abstract

We argue that the limited use of 3D technologies in e-commerce should not discouragedesigners from using these technologies. A review of empirical psychological work, supported by amodel of consumer web behaviour, suggests that 3D environments will allow users to navigateintuitively if designers take care to provide suitable support (e.g. landmarks, maps). We describerecent work by the authors that found 3D environments led to greater retention of information, suchas the location and identity of products within a store environment.