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AbstractIn different countries there is a wide range of the prospective media literacy education models, which are used in the process of education and upbringing. With that the analysis of the central models demonstrates that the most typical synthetic models belong to three groups: Group A. Media education models, representing the synthesis of the aesthetical and sociocultural models. Group B. Media education models, representing the synthesis of the aesthetical, informative and ethical models. Group C. Media education models, representing the synthesis of the sociocultural, informative and practical-pragmatic models. Therewith the models of group C are most spread and supported today in the majority of countries. Modern media education models lean towards the maximum usage of the potential possibilities of media education depending on the aims and objectives; they are characterized by the variability, options of the entire or fragmental integration into the education process.