Perkembangan Teknologi Komunikasi dalam Menunjang Fungsi Periklanan dan Public Relation

Abstract

<p>Society has been flooded by advertised communication atmosphere for every product to be<br />socialized and introduced to the public. However, there are problems arising from the consumer when<br />the product being advertised is felt only one-sided communication, because in an advertised product<br />consumers often encounter some problems in which they cannot consider them to be their choice. That<br />is why at the present time the world of advertising does not seem to be a choice in marketing a product<br />to consumers. Article presents the relationship among advertisement, public relation, and<br />communication technology in five parts, those are age sequences from agriculture to conceptual era<br />and its relation to advertisement and public relation, developing advertisement network and public<br />relation using new technology, difference between advertisement and public relation, and<br />communication technology ethic supporting advertisement and public relation.</p>