FOREIGN ECONOMIC AFFAIRS INTERNATIONALIZATION BY FRANCHISING OPERATIONS

Abstract

Nowadays, franchise is the way to do
 business at the fastest pace in the world. More
 than 600,000 franchise business activities are
 spread all over the American continent
 generating sales of one trillion dollars. Over 40%
 of the US retail trade in products and services are
 achieved by franchises. A new franchise opens
 somewhere in the US every 12 minutes. Franchise
 is surely the success story of this decade.
 Romania is represented on this list by 171
 franchise networks, with brands originating from
 21 countries and the turnover was 800,000,000
 Euros at the end of 2008, enevenly distributed by
 sectors of activity. It is interesting to note that
 although the industry networks are only 3.5% oof
 th total networks, they contribute with 43.6% in
 the turnover obtained in franchise system.
 Therefore, franchising can and should be a
 successful attempt both for the franchised and
 franchisers, for those who are driven by ethics,
 passion, vision and innovation, for those who
 want to franchise or develop the franchise
 network.