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Strategi Alternatif Marketing Perbankan dan Lembaga Keuangan Syariah

Rizal, Sofyan
Authors
Rizal, Sofyan
Contributor(s)
Keywords
Islamic banking
Islamic finance
marketing
GE Subjects
Economic ethics
Business ethics
Ethics of economic systems
Labour/professional ethics
Methods of ethics
Collections
Islamic Ethics
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Strategi_Alternatif_Marketing_Perbankan.pdf
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http://hdl.handle.net/20.500.12424/154350
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Abstract
This article try to discuss about alternative marketing strategies of banking and Islamic financial institutions in Indonesia. MUI’s Fatwa about illegitimating of banking interest can be seen as an opportunity of Islamic banking and Islamic financial institutions to educate the public about the importance of operations in the Islamic financial institutions. This fatwa also marked that the emergency to receive interest in Islamic law has ended. Various alternative approaches in marketing can be done to work on segments of banking and Islamic financial institutions even in the middle of banking competitions. Alternative marketing approach that focuses on segment, marketing radical, and value creation, and spiritual advocate creation become very effective to face the competition of banking today. These are can be used in maintaining and even expanding the market share of Islamic banking.
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Journal volume
Date
2012-01
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With permission of the license/copyright holder
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