Defining and measuring environmental consciousness

Abstract

Based on a review of the main analytical approaches found in the literature, in this paper we establish a multidimensional and behaviour-oriented definition of environmental consciousness. We propose a method to operationalize this definition with the final aim of obtaining summary measures (or indexes) of this phenomenon which can be applied to different social contexts and time periods. The data obtained from a survey on environmental attitudes and behaviour conducted in 2004 among Andalusians (Ecobarómetro de Andalucía 2004) is used as an empirical basis for the proposed operationalization. The resulting measures are then employed to identify social groups according to the diverse forms of their environmental consciousness and to explore their basic socio-demographic profiles<br><br>A partir de las principales aproximaciones analíticas presentes en la literatura, en este trabajo establecemos una definición de conciencia ambiental multidimensional y orientada a la conducta; proponemos un método para su operacionalización con el objetivo de elaborar medidas sintéticas de este fenómeno en distintos contextos sociales. La operacionalización propuesta utiliza como base empírica los resultados del Ecobarómetro de Andalucía (EBA 2004). Los indicadores resultantes son utilizados seguidamente para identificar distintos grupos sociales según la naturaleza de su conciencia ambiental.