Culture and Art Channel network: media, culture and politics TV Cultura e arte: mídia, cultura e política
Author(s)Claudio Bertolli Filho
KeywordsTV Cultura e Arte
mídia e poder
Culture and Arte channel network
Fernando Henrique Cardoso Administration
media and power.
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AbstractThis paper focuses the short life of the Culture and Art Channel, a TV company created and supported by the Ministry of Culture in Brazil. The search for a perfect knowledge of how this public channel should be took it to the poor context of the cultural politics proposed by the administration of the former president Fernando Henrique Cardoso. The way the strategies of implementation and the answers to the critics were conducted also facilitated its failure. As a result, the television company did not have good indices of audience and its activities were closed down less than 2 years after its first broadcasting.&#13; &#13; &lt;b&gt;Keywords:&lt;/b&gt; Culture and Arte channel network; public TV; cultural politics; Fernando Henrique Cardoso Administration; media and power. Este artigo tem como objetivo focar a curta trajetória de vida da TV Cultura e Arte, emissora criada e patrocinada pelo Ministério da Cultura do Brasil. A busca do entendimento do caminho tomada por esse canal público levou a situá-lo no contexto da precária política cultural adotada pela administração FHC e também das estratégias de legitimação da iniciativa e das respostas oferecidas aos críticos pelos idealizadores e responsáveis pelo funcionamento da TV Cultura e Arte. Resultado de tudo isso, a emissora contou com pouca audiência, encerrando suas atividades menos de dois anos depois de ter sido colocada no ar.&#13; &#13; &lt;b&gt;Palavras-chave:&lt;/b&gt; TV Cultura e Arte. TV pública. Política cultural. Governo FHC. Mídia e poder.
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