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Culture and Art Channel network: media, culture and politics TV Cultura e arte: mídia, cultura e política

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Author(s)
Claudio Bertolli Filho
Keywords
TV Cultura e Arte
TV pública
política cultural
governo FHC
mídia e poder
Culture and Arte channel network
public tv
cultural politics
Fernando Henrique Cardoso Administration
media and power.
Sociology (General)
HM401-1281
Social Sciences
H
DOAJ:Sociology
DOAJ:Social Sciences
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واصفات البيانات
عرض سجل المادة الكامل
URI
http://hdl.handle.net/20.500.12424/1580750
Online Access
https://doaj.org/article/d7af37410b7f41efac89b89b6349ec55
Abstract
This paper focuses the short life of the Culture and Art Channel, a TV company created and supported by the Ministry of Culture in Brazil. The search for a perfect knowledge of how this public channel should be took it to the poor context of the cultural politics proposed by the administration of the former president Fernando Henrique Cardoso. The way the strategies of implementation and the answers to the critics were conducted also facilitated its failure. As a result, the television company did not have good indices of audience and its activities were closed down less than 2 years after its first broadcasting.
 
 <b>Keywords:</b> Culture and Arte channel network; public TV; cultural politics; Fernando Henrique Cardoso Administration; media and power. Este artigo tem como objetivo focar a curta trajetória de vida da TV Cultura e Arte, emissora criada e patrocinada pelo Ministério da Cultura do Brasil. A busca do entendimento do caminho tomada por esse canal público levou a situá-lo no contexto da precária política cultural adotada pela administração FHC e também das estratégias de legitimação da iniciativa e das respostas oferecidas aos críticos pelos idealizadores e responsáveis pelo funcionamento da TV Cultura e Arte. Resultado de tudo isso, a emissora contou com pouca audiência, encerrando suas atividades menos de dois anos depois de ter sido colocada no ar.
 
 <b>Palavras-chave:</b> TV Cultura e Arte. TV pública. Política cultural. Governo FHC. Mídia e poder.
Date
2007-05-01
Type
Article
Identifier
oai:doaj.org/article:d7af37410b7f41efac89b89b6349ec55
1414-0144
1982-4718
https://doaj.org/article/d7af37410b7f41efac89b89b6349ec55
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