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"国网江苏省电力公司: 电力企业的公益品牌创新"["STATE GRID JIANGSU ELECTRIC POWER COMPANY: THE INNOVATION OF PUBLIC WELFARE BRAND"]

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电力企业的公益品牌创新.pdf
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Author(s)
杜, 娟
魏, 中坤
Keywords
公益实践
战略型公益
GE Subjects
Economic ethics

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URI
http://hdl.handle.net/20.500.12424/159385
Abstract
作为企业社会责任的重要部分,企业公益正在悄然发生着范式的革新——企业、政府机构、公益机构、基金会等跨界合作渐成趋势 ;互联网微公益在新媒体和第三方支付手段助推下正如火如荼……近年来,国网江苏省电力公司(以下简称“国网江苏电力” )紧跟公益事业发展趋势,开展了一系列有江苏地域特色、电网企业特色的公益项目。国网江苏电力的公益项目为我们提供了哪些经验?有哪些公益管理新思路?为此,我们采访了国网江苏省电力公司外联部主任张强。
Date
2016
Type
Article
Copyright/License
With permission of the license/copyright holder
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