Contributions of experimentation on studying reception: The case of wine labeling
Keywords
socio-semioticsexperimental economics
label
wine
Communication. Mass media
P87-96
Philology. Linguistics
P1-1091
Language and Literature
P
DOAJ:Media and communication
DOAJ:Social Sciences
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Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.Date
2013-07-01Type
ArticleIdentifier
oai:doaj.org/article:06176fb84c474d14a68a395dc5321bdb2066-5083
1775-352X
https://doaj.org/article/06176fb84c474d14a68a395dc5321bdb