Las postales: ¿un instrumento de divulgación del patrimonio arqueológico?
Author(s)Mansilla Castaño, Ana Mª
Geography. Anthropology. Recreation
DOAJ:Earth and Environmental Sciences
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AbstractThis article analyses the archaeological heritage popularisation discourse, mainly in its visual dimension, using postcards as its object of study. The sample analysed is a representative conjunct of postcards from archaeological museums, archaeological sites and interpretation centres in Castilla y León. The principal objective is an evaluation of the kind of archaeological heritage image transmitted by this kind of product. The archaeological discipline has taken little attention on these non-official discourses transmitted by popular culture and souvenir industry objects, although they play an important role in the transmission of particular images about the past