La producción cultural del diseño: El caso de los diseñadores independientes de la ciudad de Buenos Aires The cultural production of design: The case of self-managed designers in Buenos Aires city
Author(s)María Eugenia Correa
Construcción simbólica de la vida cotidiana
Symbolic every-day construction
Social sciences (General)
Ethnology. Social and cultural anthropology
Labor. Work. Working class
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AbstractEn los últimos años, se han desarrollado en la Argentina, y específicamente en la Ciudad de Buenos Aires, diversos emprendimientos autogestionados vinculados al diseño de bienes, dando lugar a la participación de numerosos jóvenes en la estructura productiva. En este entramado se configuran los jóvenes diseñadores independientes, que combinan estrategias económicas productivas con producciones culturales artísticas, dando forma a objetos que portan una estética singular. Este trabajo se propone describir y analizar la modalidad de inserción de estos jóvenes diseñadores en la escena económica y laboral, impulsada por una práctica de autogestión que da lugar a una producción de bienes de diseño, entendidos como bienes culturales. Interesa conocer la inserción de estos jóvenes diseñadores así como el desarrollo de estos emprendimientos de 'diseño independiente' por su impacto en el campo cultural y en la propia cotidianidad, al interior de una cultura visual en la cual el diseño interviene los objetos brindándoles valor simbólico incorporado a la vida cotidiana. Además se busca comprender el modo en que esta práctica construye estilos de vida y configura identidades, apelando a consumos individualizados en torno a los bienes de diseño. Se presentarán en este artículo las recientes conclusiones de la investigación realizada.<br>In the last years, in Argentina, and specifically in Buenos Aires City, diverse self-managed productions, linked to design of objects, have generated the participation of many young people in the productive structure. In this context, young self-managed designers are configured, combining economic and productive strategies with cultural and artistic productions, giving shape to objects that 'charge' a singular aesthetics. This work proposes to describe and analyze the modality of insertion of these young designers into the economical and labor scene, impelled by a practice of self-management through which diverse designed objects -in terms of cultural goods- are produced. It is interesting to research the development of the "self-managed design" enterprises because of the impact in cultural field and in quotidian life, inside a visual culture where design operates on the objects, bringing them symbolic value to be incorporated to everyday life. Also it is interesting to comprehend the way this practice constructs life-styles and configures identities, applying to individualized consumer goods, according to design products. This article will present the main recent results of the research.
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