Challenging modern sports' moral deficit

Abstract

Integrity management policy should be built on aberrant behaviour's common grounds rather than on separate aberrant behaviours. A major common ground is likely to be an unhealthy match between the economic globalization and commercialization and some sport intrinsic factors such as egocentrism and a striving for power and glory. We suggest therefore that an integrity management policy should include three components: 1) A reconsideration of the sport structures (good governance); 2) The development of an ethically more justified relationship with commercialization, media, sponsors and fans (fair trade); 3) The inclusion of the needs and objectives of the societal context in which sports organizations are operating (corporate social responsibility)