Values

Abstract

"[...] Value based management of the future is challenged to be more radical and thorough in its applications – at least if the competitive demand of differentiation accelerate. Value work influences organizations’ capacity of change. [...] The need for businesses to become better engaged in environmental practices requires ongoing knowledge of the overall effect of demographic characteristics on consumer behavior. Such information would allow companies to identify and implement strategies to gain competitive advantages through customer relationships and position themselves as having an image of environmental responsibility. [...]", p. 4, 5