[Book Review] Connected Causes: Online Marketing Strategies for Nonprofit Organizations.by Wymer, W. & Grau, S. L

Abstract

"According to the National Center for Charitable Statistics (http://nccs.urban.org), there are more than 1.5 million nonprofit organizations in the United States. Given the rapidly changing world of nonprofits and the increasing, numerous challenges facing these organizations (e.g., recruiting for volunteers, seeking new and sustaining current donors, informing stakeholders), an online marketing strategy and online presence is essential. This book seeks to assist nonprofit managers in developing the necessary skills to effectively evaluate, plan, and use online tools to bridge potential marketing gaps by developing an online response and alternative."(pg 1)