La commandite d’enfants et l’avenir du basketball

Abstract

"February 4, 2001, Mark jr. Walker has managed 18 consecutive baskets. The feat was captured by a camera and a few weeks later he appeared in a message advertisement broadcast across the United States. Mark was wearing the latest clothing of the shoe giant Reebok sweaters, shoes and headband, all the effigy of the latter company. He had at that time three and a half years. It then became the last and youngest, spokesman for Reebok. It is believed that Mark will not be the youngest spokesperson for Reebok for a long time. On the website bearing his name, and where one can view four short video clips showing him in action or in interview (Http://markwalker.reebok.com/), Reebok invites parents to know the talents of their son or daughter. "Tell us about your child's abilities in an email or send us a video showing him in action. "The website also refers parents to a section reserved for shopping product line for Reebok children."(pg 1)