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AbstractThis work is dedicated to exploring television series Okres na severu written by Jaroslav Dietl and directed by Evžen Sokolovský. The series was filmed in 1980 in the Czechoslovak television and falls into the normalization period (1968-1989) in Czechoslovakia. The aim of this study was to conduct a critical discourse analysis (CDA) of series Okres na severu, with special emphasis on the political power of Communism (Marxist-Leninist ideology) and its use of propaganda through the mass media (television). The text analyzed the discourse of the concept of a propaganda series and tried to answer the question of to what extent and whether the strip Okres na severu is a part of the propaganda. The main concept of this text was a discourse that we can define as a set of codes and rules used in producing the meanings related to any topic. Fairclough concept of critical discourse was chosen for its clear division of the so-called three-dimensional discourse (the text, discursive practice and social practice), which focuses on the interconnection of all three relationships (communication events) and the rules of discourse to explore the relationship to society and social conditions. We address the exploration of the concept of normalization, which is used for the second half (1968-1989) of the existence of the...