Keywords
Web positioningSearch engine positioning
Web site optimisation
Keywords
Positioning campaign
Positioning
Positioning tools
Search engines
Search engine optimisation
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http://dialnet.unirioja.es/servlet/oaiart?codigo=1121796http://hispana.mcu.es/es/registros/registro.cmd?tipoRegistro=MTD&idBib=300626
Abstract
The article presents terminology and related web positioning concepts, features to be considered in planning a positioning campaign, its life cycle, and a selection of free tools that help to analyse a site's position and provide keys for improving it. Elements making up a working methodology for a positioning campaign's life cycle are proposed and analysed. Beginning with a general schema for analysis, design, and implantation, the authors describe components and phases of the campaign. Finally, ethical aspects of web positioning are discussed.Date
2005Type
text (article)Identifier
oai:hispana.mcu.es:300626http://dialnet.unirioja.es/servlet/oaiart?codigo=1121796
(Revista) ISSN 1386-6710
http://hispana.mcu.es/es/registros/registro.cmd?tipoRegistro=MTD&idBib=300626
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