Morelli Maria Dolores
De Falco Enrica
Di Biase Teresa
Contributor(s)Martusciello S., Morelli M.D., De Falco E., Rastrelli L., Di Biase T., Marzocchi R., Pagano E.
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AbstractNew uses of natural products: fashion design The LANDESIGN ® Research Group (scientific managers Sabina Martusciello., Maria Dolores Morelli) has activated the section "ACTIVEMODESIGN" starting from the threefold meaning of habitus, (habit, way of life, living, dressing) is composed of various-fashion actions responding mainly to the "ecological" requirement in the sense of use of natural materials produced on site (e.g. use of hemp already cultivated and in the working land). ACTIVEMODesign is a creative cosmetic activity that is oriented towards the Mediterranean territory offering a new lifestyle which perceives economy differently and progresses through "the culture of waste". ACTIVEMODesign is the design of accessories, clothing, packages, aids and decors aimed at cosmo-ethics: it produces healthy products and actions related to people and environmental products, "reparative and reinforcing stem cells of the evolutionary processes." Actions and products coming from "culture" and "knowledge" of the territory, whose potential is to be optimized and become a subject of the project. This SOCIAL DESIGN COLLECTION is characterized from accessories, clothes, containers, supports and furniture for the” benessere” considered as " (da ben – essere = “stare bene” or “esistere bene”), (OMS, 1948): designed and prototyped in respecting the environment and the welfare of the people, aimed at the cosmo-ethics, actions and processes related benefits to people and the environment (ACTIVEMODesign). For example KOSMESIS (LANDESIGN ® with Teresa De Biase, Raffaella Marzocchi), the research documented ethical actions that take on aesthetic value, in the sense and relationship, dual, typical of Greek culture, from where the name; FlavaAlba collection (LANDESIGN ® with Sefora Maria di Palo and Simona Cupido) uses the fabric from the family of Cannabinacee, with their breathable, hypoallergenic properties, produced locally, therefore economical, naturally colored with the Hyperic (Hypericum perforatum L.) and the coppered onion (Allium cepa) for a collection of natural garments for babies, or table (LANDESIGN ® with Lucia Uccello) that uses the same principles (colours and natural fabrics) with comfortable solutions for the clothes of teenagers. "Active" text clothes made with foods, fibres impregnated with natural essences, technical fabrics and smart in order to produce "beneficial processes" related to senses and communication, linked to the power of touch, as in the collection of the Synesthesia (LANDESIGN ® with Anna Candela).