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Marketização da Igreja Protestante? [Marketization of the Protestant Church?]

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Author(s)
Schlamelcher, Jens
Keywords
Offers Low Threshold
Marcetização
Desdogmatização
German Protestantism
GE Subjects
Religious ethics
Comparative religion and interreligious dialogue
Sociology of religion
Global Church History and World Christianity
World Christianity

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URI
http://hdl.handle.net/20.500.12424/199428
Online Access
http://revistas.pucsp.br/index.php/rever/article/view/10484/7801
Abstract
"Este artigo examina as mudanças sociais e religiosas em relação às demandas econômicas. A Igreja Protestante na Alemanha lida com uma crise financeira desde o início da década de 1990 devido ao encolhimento das taxas das igrejas. Atrair novos membros em um ambiente secular se tornou uma chave imperativa. Buscando alcançar esse objetivo, novos lugares na igreja chamados cidades-igreja emergiram, conduzindo as chamadas “ofertas de baixo limiar”, direcionadas à uma audiência relativamente indiferente à religiosidade. O artigo discute que essas cidades-igreja representam um fenômeno religioso desdogmatizado e descristianizado dentro do contexto mais amplo da Igreja Protestante" ["This article examines the social and religious changes in relation to economic demands. The Protestant Church in Germany dealing with a financial crisis since the early 1990s due to shrinkage rates of the churches. Attracting new members in a secular environment has become a key imperative. Seeking to achieve this goal, new places in the church called city-church emerged, leading calls "offers low-threshold", aimed at a relatively indifferent to religious audience. The article argues that these cities represent a church desdogmatizado dechristianized and religious phenomenon within the broader context of the Protestant Church"]
Date
2012
Type
Article
Copyright/License
Creative Commons Copyright (CC 2.5)
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