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Símbolos arcaicos, mágicos e religiosos em um cartaz da revolução cultural chinesa Rodrigo Wolff Apolloni [Archaic , magical and religious symbols on a poster of Chinese cultural revolution Rodrigo Wolff Apollon]

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Author(s)
Yuan Chiang, Chang
Keywords
Chinese Cultural Revolution
Chinese Religious Symbolism
Theory Poster
Reading Imagetics
GE Subjects
Cultural ethics
Cultural/intercultural ethics
Religious ethics
Comparative religion and interreligious dialogue
Global Church History and World Christianity

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URI
http://hdl.handle.net/20.500.12424/199469
Online Access
http://revistas.pucsp.br/index.php/rever/article/view/8157/6065
Abstract
"O artigo investiga a presença de elementos simbólicos, muitos deles associados ao pensamento religioso chinês, em um cartaz da Revolução Cultural Chinesa. Para tanto, utiliza uma metodologia que associa diferentes áreas do conhecimento: Estudos Chineses (dentro dos quais, Estudos da Religiosidade Chinesa), Língua Chinesa e os símbolos a ela associados, Simbolismo, História, Teoria do Cartaz e Sociologia da Imagem. A aproximação em relação à temática chinesa no cartaz passou por um esforço de tradução e análise do texto escrito que o compõe. Para se aproximar de elementos da História, cultura e simbolismo religioso sínico presentes na peça de propaganda, utilizaram-se trabalhos de scholars como M. Granet, A. Cheng (Escolas de Pensamento, Simbolismo Religioso), K. Stevens (Religiosidade Popular e Iconografia Religiosa) e J. Spence (História), bem como obras literárias e cinematográficas chinesas. No que respeita aos símbolos (em seu caráter universal), ajudaram as observações de M. Eliade. Em relação aos aspectos associados especificamente aos cartazes, apelou-se a L. Gervereau (História), A. Moles (Teoria do Cartaz) e V. Flusser (Sociologia da Imagem; Teoria da Leitura Imagética). Com base no cruzamento dos referenciais teóricos, demonstra-se que a intelligentsia da Revolução Cultural utilizou símbolos arcaicos – religiosos e políticos – em peças de propaganda devotadas a promover um discurso de destruição e substituição dos antigos valores" ["The article investigates the presence of symbolic elements , many of them associated with Chinese religious thought , on a poster of the Chinese Cultural Revolution . For this, it uses a methodology that combines different areas of knowledge : Chinese Studies ( within which , Studies of Chinese Religiosity ) , Chinese Language and symbols associated with it, Symbolism , History , Theory and Sociology of the poster image. The rapprochement with the Chinese theme in the poster went through an effort of translation and analysis of written text that compose it. To approximate elements of history , culture and religious symbolism present in SINICO piece of propaganda , we used the work of scholars such as M. Granet , A. Cheng ( Schools of Thought , Religious Symbolism ) , K. Stevens ( Popular Religiosity and Religious Iconography ) and J. Spence ( History ) , as well as literary and cinematographic Chinese . With regard to the symbols (in its universal character ) , helped the observations of M. Eliade . In relation to the specific characteristics associated with the posters , it is called L. Gervereau ( History ) , A. Moles ( Theory Poster ) and V. Flusser ( Sociology Image ; Theory of Reading Imagery ) . Based on the crossing of the theoretical framework , it is shown that the intelligentsia of the Cultural Revolution used archaic symbols - religious and political - in pieces of advertising devoted to promote a discourse of destruction and replacement of old values ​"]
Date
2011
Type
Article
Copyright/License
Creative Commons Copyright (CC 2.5)
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Chinese Christianity / 中国基督教

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