KeywordsMass media policy
Political Science Public Admin. & Development
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AbstractThe European Parliament adopted the audiovisual Media services directive (AVMSD) in December 2007 (European Parliament and the Council, 2007). In this chapter I examine how the audiovisual Media services directive handles new technological innovations. After a brief examination of the text of the directive, I focus on the potential implementations of the rules concerning on-demand services. I examine the regulatory methods offered by the AVMSD from the viewpoint of east European M ember state...