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Content audit of drug advertisements in Pakistan

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Author(s)
Vakani, Farhan
Naqvi, Kashif
Amin, Almas
Keywords
advertisements
drug
pharmaceutical companies
ethical advertisements
GE Subjects
Economic ethics
Cultural ethics
Media/communication/information ethics
Bioethics
Medical ethics

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URI
http://hdl.handle.net/20.500.12424/230803
Abstract
"A sample of 120 drug advertisements was drawn by nonprobability convenience sampling from among the stalls of 50 pharmaceutical companies participating in an exhibition in Karachi, Pakistan. 23 belonging to the NSAID drug group were selected and evaluated on whether they met guidelines for ethical advertisements as laid down in the Drugs Act, 1976. Only 5 out of the 23 advertisements met at least 14 out of 16 criteria for ethical advertisements as given in the Drugs Act, 1976"
Date
2011
Type
Article
Copyright/License
With permission of the license/copyright holder
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