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Drug promotional practices in Mumbai

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Author(s)
Roy, Nobhojit
Madhiwalla, Neha
A Pai, Sanjay
Keywords
Mumbai
ethical practice
Drug
trade
GE Subjects
Political ethics
Ethics of law
Rights based legal ethics
Bioethics
Medical ethics
Health ethics

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URI
http://hdl.handle.net/20.500.12424/231292
Abstract
"We conducted a qualitative study to determine the range of promotional practices influencing drug usage in Mumbai. Open-ended interviews were conducted with 15 senior executives in drug companies, 25 chemists and 25 doctors; focus group discussions were held with 36 medical representatives"
Date
2007
Type
Article
Copyright/License
With permission of the license/copyright holder
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