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dc.contributor.authorSalamudin
dc.date.accessioned2019-09-25T10:35:12Z
dc.date.available2019-09-25T10:35:12Z
dc.date.created2016-03-25 16:20
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/20.500.12424/235977
dc.description.abstractThe purpose of this study is to analyze the effect of promotion costs to increase in the number of insurance participants. The analysis technique used is linear regression. The results indicate that there are significant shown promotion costs to increase in the number of participants who use the benefits of insurance products Iqro Partner 'of AJB Bumiputera 1912 Division Sharia. In promotional activities, the Joint Life Insurance Company (AJB) Bumiputera 1912 Sharia to attract people is through media advertising and sales activities of the agent, of all existing forms of promotion Joint Life Insurance Company (AJB) prefers Sharia Bumiputera 1912 even most promotional activities performed by private sale (personal selling) because it is considered more effective way to increase the amount of insurance participants.
dc.language.isoind
dc.publisherUIN Jakarta
dc.rightsWith permission of the license/copyright holder
dc.subjectLinier Regression
dc.subjectInsurance Customer
dc.subjectPromotion Cost
dc.subject.otherEconomic ethics
dc.subject.otherEthics of economic systems
dc.subject.otherLabour/professional ethics
dc.subject.otherConsumer ethics
dc.subject.otherMethods of ethics
dc.subject.otherPhilosophical ethics
dc.titlePENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN JUMLAH PESERTA ASURANSI
dc.typeJournal volume
dc.source.journaltitleAl-Iqtishad
dc.source.volume6
dc.source.issue1
dc.source.beginpage104
dc.source.endpage155
dcterms.accessRightsopen access
refterms.dateFOA2019-09-25T10:35:12Z
ge.collectioncodeCD412
ge.collectioncodeCD44
ge.collectioncodeCD442
ge.collectioncodeCD443
ge.collectioncodeCD447
ge.collectioncodeAA
ge.dataimportlabelGlobethics object
ge.identifier.legacyglobethics:7953492
ge.identifier.permalinkhttps://www.globethics.net/gel/7953492
ge.journalyear2014
ge.lastmodificationdate2018-10-30 17:07
ge.lastmodificationuseradmin@novalogix.ch
ge.submissions1
ge.peerreviewedno
ge.setnameGlobeEthicsLib
ge.setspecglobeethicslib
ge.submitter.emailmyown_shee@yahoo.com
ge.submitter.namebadaruddin, muhammad
ge.submitter.userid16054045
ge.subtitleSTUDI DI AJB BUMIPUTERA 1912 DIVISI SYARIAH
ge.linkhttp://journal.uinjkt.ac.id/index.php/iqtishad


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