The application of total quality management principles in the evaluation of an undergraduate academic program
Author(s)Lilly, Michele L.
Contributor(s)Popovich, Mark N.
KeywordsTotal quality management in education -- Case studies.
Universities and colleges -- Evaluation.
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AbstractThis study utilized the principles of Total Quality Management and Q Methodology to determine the attitudes of 18 junior and senior students in the music business program at Anderson University.The concourse for this study was developed using Schmidt's four principles of Total Quality Management: customer satisfaction, continuous improvement, empowerment, and teamwork. The Q sample included a total of 54 statements related to personal beliefs regarding the Music Business program.The subjects completed a Q sort, which included positive and negative statements about the Music Business program based on Schmidt's four principles.The subjects of the study were 50 percent male, 50 percent female, 50 percent junior class status, and 50 percent senior class status. Each student had completed the introductory courses within the department, and was taking upper-class level specialized music business classes.PQMethod software was used to tabulate the Q sorts, and two factors were found. Attitude types were named "Contented" and "Discontented." The two factors were not closely correlated. The "Contented" group felt their experience as a Music Business major was positive, and had a positive outlook on the future of the program. The "Discontented" group felt the program did not meet their expectations, and they had little expectation for future improvements.
Department of Journalism
LD2489.Z72 2003 .L55