The Feasibility Study of implementing 360 Degree Feedback Assessment in Life Insurance Industry - A case study on a company's regional department
Author(s)Lin Sing Fu
Contributor(s)Department of Business Administration
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Abstract[[abstract]]The main purpose of this study is based on four directions: (1) To understand the level of importance of 360-degree feedback performance evaluation in adopting case company. (2) To identify the level implementation of 360-degree feedback performance evaluation in adopting case company (3) The relationship between importance and implementation of 360 degree feedback in adopting case insurance company. (4) The result and suggestion of this study toward the possibility of 360-degree feedback performance appraisal within case company can be the useful reference for Insurance Industry and Academic research. The questionnaire was designed as 44 questions based on Literature Analysis and in-dept Interview by complying at CIPP evaluation model including the Context Evaluation, the Input Evaluation, the Process Evaluation and the Product Evaluation. The participants was focus on the specific branch of Insurance Company in middle area of Taiwan and the data was collected by 150 valid questionnaires through convenience sampling of 206 questionnaires, and the retrieve rate is 72.8%. Then the content of interview are analyzed in detail in order to compete all the required information. The major findings of this study can be concluded into four main points: (1) The importance levels of this project are contained as follows: a. The main targets of adopting 360-degree feedback have to be confirmed and arranged by Middle/High level supervisors b. The specialized competence of all the company's staff can be enhanced by adopting 360-degree feedback c. The project of adopting 360-degree feedback has to be in charged by specific department d. The teachers involved in this project have to continue in-serve learning in their working place. Furthermore, the weak aspects of importance can be conducted as follows: a. The main target of this project in recent stage in the implementation of 360-degree feedback. b. The courses of 360-degree feedback can be consistent with the demand of all the employees' perception. c. All the employees can accept the project of adopting 360-degree feedback. d. The main purpose of adopting 360-degree feedback can be understandable completely by all the employees. (2)The results from empirical analysis indicated that the levels of implementation are rated as follows: a. The courses of adopting 360 feedback degree can be identified easily by all the employees. b. The specialized competence of all the company's staff involved 360-degree feedback can be enhanced positively. c. All the supervisors and performance evaluation staff involved in this project are responsible for their affair seriously. d. Company has enough budgets to organize in-serve learning programs continually. In addition, the shortages of implementation can also be leveled as follows: a. The performance can be appraised and presented by both 360-degree feedback and current performance evaluation program. b. All the employees can accept the project of adopting 360-degree feedback. c. The main propose of adopting 360-degree feedback can be understandable completely by all the employees. (3)All the empirical analysis indicate the relationship and difference between importance and implementation is presented the result as Importance > Implementation. (4)Finally, the result of this study can be the useful reference for executors of project and relevant department in order to adjust the content of performance evaluation by adopting 360-degree feedback.