Analysis of the Mass Media Coverage of the Gates Foundation Grand Challenges in Global Health Initiative
International and Political Dimensions of Biology and Medicine
Journalism / Mass Media Ethics
Full recordShow full item record
AbstractThe Grand Challenges were launched in 2003 by the Gates Foundation and other collaborators to address the health needs of developing countries. This paper outlines the current problem with health research and development in the context of inequality as conveyed by the 90/10 divide. The paper then looks at the focus and nature of press reporting of global health issues by analysing how press articles have portrayed the Grand Challenges in Global Health initiative. Analysis of the mass media illustrates that the focus of reporting on the Grand Challenges tends to be on utilitarian themes, leaving issues related to justice and equity comparatively under-reported.
Journal of Medical Ethics 2009 March; 35(3): 163-167