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AbstractPlastic can be recycled into many different products, but Denmark still incinerates the majority of its plastic waste. The European Union (EU) set a target for its member states to recycle 50 percent of household waste by 2020. In order to fulfill this target, Denmark needs to improve how it recycles household plastic waste. Our project focuses on enhancing plastic recycling from Danish households and suggesting to the Danish Waste Association different recycling initiatives for each stakeholder in the Danish waste sector. Our findings reveal that source separation, improved communication between stakeholders, and extended producer responsibility should be implemented to achieve the EU directive.