The Effect of Faculty Perceptions and Leadership Support on Social Media Utilization in Higher Education
AbstractThis research explored faculty perspectives (n=168) on integrating and using social media for instruction in two government universities in the United Arab Emirates. Based on an online survey with both open and closed ended questions, the strongest predictor of use was faculty perceptions of the advantages that social media offers as an educational tool. Faculty who saw the value of using social media across a wide range of platforms were more likely to use it. The results reveal a gap between perceived value and actual use. Additionally, social media use in teaching was inversely related to teaching experience. The most significant barriers to adopting social media were privacy concerns, lack of time, and lack of technical and senior administrative support. Implications for higher education administrators to support the use of social media for teaching are explored.