Romanian Campaigns on Corporate Social Responsibility – Signs of Globalization
Keywords
Glocalization, New media, Social Media, Corporate Social ResponsibilityNeurology. Diseases of the nervous system
RC346-429
Neurosciences. Biological psychiatry. Neuropsychiatry
RC321-571
Internal medicine
RC31-1245
Medicine
R
Electronic computers. Computer science
QA75.5-76.95
Instruments and machines
QA71-90
Mathematics
QA1-939
Science
Q
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<p>Organizations play an important role in the development of the modern society since managers have become aware that financial profit highly depends on community involvement. The active participation of organizations in community life implies to adapt global strategies to local issues or to promote local issues at a global level. Actually this is the essence of glocalization. The means by which organizations can achieve these glocal objectives is CSR campaigns. CSR represents an instrument used to solve diverse issues, such as: human rights, environment and climate change, education, support for vulnerable groups, sustainable development, or establishment of moral capitalism. Within the context of the ever-rising internet access of all audiences, CSR campaigns have become more visible and have capitalized on the advantages of collective intelligence, internet users’ participation and their user generated contents. The purpose of our study is to provide an insight into (1) the prominence of Romanian organizations which are the most socially responsible, (2) the domains in which Romanian organizations have invested; (3) the salience of CSR 1.0 and CSR 2.0 tools used in the promotion of CSR campaigns in Romania. </p>Date
2016-03-01Type
ArticleIdentifier
oai:doaj.org/article:18bc3f8d7def4d48a056e58035e71d452068-0473
2067-3957
https://doaj.org/article/18bc3f8d7def4d48a056e58035e71d45