DEVELOPMENT OF TOURISM ENTERPRISE PERFORMANCE IN TERMS OF ORGANIZATIONAL CULTURE

Abstract

In a society where the emphasis is placed on
 innovation and creativity, and where tourism companies
 need to be flexible to deal with the competitive environment,
 the management approach from the perspective
 of integrating a performing organizational
 culture is essential.
 The modern enterprise operates in a dynamic,
 environmentally-friendly environment that brings about
 constant changes and considerable investment efforts to
 take advantage of the opportunities it is offered. Of
 course, connecting to environmental opportunities is not
 an option but a necessity, especially in the current
 globalization process.
 In this article, the author describes the typology of
 organizational cultures, simultaneously characterizing
 the premises, components and cultural values specific to
 tourism enterprises.