CONDITIONS OF COOPERATION BETWEEN COMPANIES AND NGOs IN THE FIELD OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES: THE POLISH CASES

Abstract

Corporate social responsibility (CSR) is becoming an increasingly popular area of activity of companies which are interested in not only the managers or owners, but also customers, suppliers, NGOs, administrative and other stakeholders groups. The analysis aim is to present CSR initiatives as part of deliberate strategy of the company, which is one of the key sources of competitive advantage in the market. The findings concern the scope of cooperation between companies and NGOs in the field of socially responsible activities. The analysis indicates that the expected form of cooperation of NGOs with small businesses is to provide financial assistance to social organizations. However, in the case of medium-sized enterprises, these expectations also apply to material support. Moreover, in the case of medium-sized enterprises a key determinant of cooperation with social organization is realization of the social objective, while small businesses are more guided by "goodness of the heart". Considerations based on the identification of scope of CSR, are pointing to the key aspects of this activity to the company, the environment and customers. Discussions were extended to the characteristics of the benefits, barriers and forms of the cooperation, as well as, there were presented the results of research in the field of forms and determinants of such cooperation. Considerations are based on secondary sources, from national and international journals, books, magazines and specialist reports.