Socialinės įmonių atsakomybės ir efektyvaus žmogiškųjų išteklių valdymo įgyvendinimas dalykinės etikos priemonėmis

Abstract

The tendencies of business development during the last decade indicate that in order to achieve long-term competitiveness, organizations are made to consider their stakeholders’ expectations and behave in a socially responsible way. The authors draw attention to the initiatives of the European Union, non-governmental organizations, responsible consumers which promote corporate social responsibility (CSR) and argue that by disregarding the socio-ethical aspects of their performance Lithuanian businesses increase their risks, diminish human resources and competitiveness. In the long-term, that weakens the possibilities of the country’s sustainable development. In this respect, low quality interrelations between the employer and the employee which are characterized by lack of respect, trust, care are particularly harmful. The authors suggest that these and other ethical problems could be solved with the tools of business ethics, i.e. ethics code, ethics training, round-table discussions, ethics audit etc. They discuss how the tools can contribute to establishing CSR, humanizing employer-employee interrelations, solving ethical problems in Lithuanian organizations, forming and developing the characteristics of human resources that can create an organization’s competitive advantage. In this way, the potential of business ethics tools to increase effectiveness of organizational performance, create competitive advantage and perspectives of sustainable development are reasoned and the arguments for economic benefit of social responsibility to business are provided.